Finding the perfect toy for your child can be an adventure, and New York City, with its vibrant and diverse culture, offers a treasure trove of amazing toy stores. From classic shops brimming with nostalgic charm to modern boutiques showcasing innovative designs, NYC has something to spark every child's imagination. This guide highlights 17 of the best toy stores in the city, ensuring your next playtime shopping trip is a resounding success. We've categorized them to help you find the perfect fit for your needs and your child's interests.
Classic Toy Stores: Nostalgia and Charm
These stores evoke a sense of childhood wonder, often carrying classic toys and games that have stood the test of time.
1. FAO Schwarz (Fifth Avenue): The Granddaddy of Toy Stores
FAO Schwarz is an iconic institution, famous for its extravagant displays, unique toys, and the giant piano from the movie "Big." It's a must-visit for any family, offering everything from plush animals to high-end designer toys. Expect to spend a good amount of time exploring its multiple floors. Prices reflect the premium location and brand, so be prepared for a splurge.
2. Dylan's Candy Bar (Multiple Locations): Sweet Treats and Toys
While primarily a candy store, Dylan's Candy Bar offers a delightful selection of toy-related candy, novelty items, and unique gifts. It's a great option for a fun, slightly less traditional toy shopping experience, particularly if you have a child with a sweet tooth. The vibrant, colorful atmosphere alone makes it worth a visit.
3. The Toy Store (Greenwich Village): A Neighborhood Gem
This charming Greenwich Village store offers a curated selection of classic toys, games, and educational materials. It's a great place to find unique gifts and high-quality playthings for children of all ages. Their knowledgeable staff provides personalized recommendations, making the experience even more enjoyable.
Modern & Unique Toy Stores: Innovation and Creativity
These stores showcase innovative toys, often focusing on educational value, creativity, and unique designs.
4. Kiddy Carts (Multiple Locations): Stylish and Practical
Kiddy Carts offers a range of stylish and functional toys and baby products. They focus on brands that are both aesthetically pleasing and durable, perfect for parents who value quality and design. You'll find a mix of classic and modern toys, making it a versatile option.
5. Wonderbly (Online & Pop-Up Shops): Personalized Storybooks and Toys
Wonderbly specializes in personalized gifts, creating custom storybooks and toys featuring the child's name and likeness. It’s a truly unique gift idea, offering a deeply personal and memorable experience. Check their website for pop-up shop locations in NYC.
6. Giggle (SoHo): High-End Toys and Baby Gear
Giggle is a high-end baby boutique that carries a curated selection of stylish and sophisticated toys, baby gear, and children's clothes. While prices are on the higher side, the quality and design are exceptional. It's ideal for special occasions or if you're seeking premium products.
7. Scout (Multiple Locations): Eco-Friendly and Sustainable Toys
Scout is a great option for parents who prioritize eco-friendly and sustainable products. They offer a thoughtfully curated selection of toys made from natural materials and designed with sustainability in mind.
Specialty Toy Stores: Catering to Specific Interests
These stores cater to specific interests, providing specialized toys for particular hobbies or passions.
8. Barnes & Noble (Multiple Locations): Books and More
While primarily a bookstore, many Barnes & Noble locations have a substantial children's section with a wide range of toys, books, and games. This makes it a convenient one-stop shop for book lovers and toy enthusiasts alike.
9. The Museum of Modern Art (MoMA) Design Store: Design-Focused Toys
MoMA's Design Store offers a unique selection of design-focused toys, often featuring minimalist aesthetics and creative play opportunities. It's a great place to find sophisticated and thought-provoking toys.
10. American Girl (Fifth Avenue): Dolls and Accessories
American Girl is a classic choice for doll enthusiasts, offering a wide range of dolls, clothes, and accessories. It's a great option for children who love imaginative play and storytelling.
Educational Toy Stores: Learning Through Play
These stores focus on toys that promote learning and development through playful interaction.
11. Manhattan Toy (Online & Select Retailers): Award-Winning Toys
Manhattan Toy is known for its award-winning toys designed to stimulate creativity, problem-solving skills, and fine motor development. They're a great option for parents who value educational play. Look for their products in various retailers.
12. Learning Express (Multiple Locations): Educational Toys and Games
Learning Express offers a wide range of educational toys and games, designed to engage children in learning while having fun. They provide a broad selection catering to different age groups and skill levels.
Unique and Quirky Toy Stores: Beyond the Ordinary
These stores offer unique and quirky finds that you won't find anywhere else.
13. Bookmarc (West Village): Books, Toys, and More
Bookmarc, located in the West Village, offers a carefully curated collection of books, toys, and stationery. It's a smaller store with a charming atmosphere and unique finds.
14. Henri Bendel (Closed - Check for Similar Options): Luxury Goods and Toys
While Henri Bendel has closed, its legacy as a high-end department store offering unique and stylish items can be seen in other luxury department stores in NYC that now stock similar items for kids.
Toy Stores with a Twist: Adding Extra Fun
These stores offer additional activities or experiences beyond just shopping.
15. Build-A-Bear Workshop (Multiple Locations): Create Your Own Friend
Build-A-Bear Workshop allows children to create their own personalized stuffed animals, selecting from a wide range of fabrics, outfits, and accessories. It's a fun and interactive experience that creates lasting memories.
Online Toy Stores with NYC Delivery: Convenience at Your Doorstep
These options offer a convenient way to shop for toys without leaving home.
16. Amazon: Wide Selection and Fast Delivery
Amazon offers a vast selection of toys, with convenient delivery options for NYC residents. It's a great option for finding specific items or comparing prices.
17. Target: Convenient and Affordable Options
Target offers a good balance between price and selection, making it a practical option for those seeking more affordable toys. They also offer same-day delivery or in-store pickup in many NYC locations.
Conclusion: Finding the Perfect Toy in NYC
New York City's diverse range of toy stores guarantees a unique shopping experience for parents and children alike. This list provides a starting point for your search, but exploring these stores and discovering their hidden gems is part of the fun! Remember to consider your child's interests and age when making your selection, and most importantly, enjoy the playtime!
